Organic, INC.

The way we farm our land is a great part of how we interact with our environment. Organic farming practices may be a way we can better live in harmony with the world in which we live. Here is a post in honor of Blog Action Day.

Samuel Fromartz writes about the mainlining of organic foods in Organic, INC: Natural Foods and How they Grew (2006). This book is great as an initial mainstream look at organics and how the industry has changed in recent times.

Fromartz approaches the subject from the viewpoint of a consumer initially lured to organic produce due to visual aesthetics. Through interviews with leaders of organizations such as Organic Valley, CROPP, White Wave (Silk brand), and Earthbound, he strives to show how organic farming has grown into the Organic Food Industrial Complex and how much is lost (ideals, locality), while much is gained (audiences).

This book might be a sort of primer for someone who would like an overview of the organic industry at present day and its roots.

Labels: environment, Fromartz, nonfiction, organic

posted by reader kay at 1:35 PM